Identity / Website / Hospitality —
Hoi An Moon: One identity from first impression to arrival
Before guests arrive, the website is their first encounter with Hoi An Moon.
CCVBRAND developed the brand identity and website together. The identity establishes how Hoi An Moon presents itself, and the website gives that character a practical role as guests explore the property and decide whether it suits their stay.
Designing the handoff
Hospitality design has to carry a guest from curiosity to a decision. A photograph can set the mood, while page titles and navigation help visitors understand what they are looking at and where to go next. Designing these elements together makes the move from browsing to planning feel natural.
A consistent first impression
The value of connecting identity and web design is continuity. The impression created by a brand should still feel familiar when a guest opens the site on a phone, looks through the property and prepares to arrive.