Brand Identity / Building Materials —
Phuong Nam Panel: Making an industrial identity work in practice
For a building materials company, an identity has to carry the company name clearly alongside information people use to compare products.
CCVBRAND developed the visual identity direction for Phuong Nam Panel with corporate and market-facing applications in mind. The design challenge was to give the brand a clear presence while leaving room for the detail that architects, contractors and distributors need.
Give technical information a place
Product names, specifications and application information have different jobs. A clear visual hierarchy helps readers find the relevant detail and gives the company a consistent way to organise material across formats.
Build for everyday use
An identity earns its place through repeated use. The more readily teams can apply it to everyday communications, the more consistently customers encounter the same company across different points of contact.