Brand Strategy / Identity / Industry —
Pomina Flat Steel: A clearer identity for an industrial brand
An industrial identity has to be recognisable across environments as different as a factory site and a printed document.
CCVBRAND developed a brand identity system for Pomina Flat Steel around technical precision and clarity. The project imagery shows the identity in industrial settings and in the guidelines that help teams apply it consistently.
Recognition at different scales
A mark on a site banner is read at a distance. On a printed document, the same identity sits alongside names, figures and technical information. Designing for both means considering contrast, scale and the space around the mark as part of the system.
Make consistency repeatable
Guidelines give the people producing each application a shared set of decisions. That matters when the identity has to travel across different teams, materials and formats while still being recognisable as Pomina Flat Steel.